Writing cold emails is an effective and better way to job hunt and helping to reduce the stress that a regular job applicant would have to go through.
Cold emails are a proactive way to showcase skills and express interest in a company without a prior introduction. They can be effective if done correctly, demonstrating initiative and genuine interest.
This post discusses Five strategic ways how to cold email a company for a job to include thorough research, crafting an attention-grabbing subject line, personalizing the message, keeping the email concise, and following up professionally.
Importance Of Cold Emailing A Company For a Job
The following points are the reasons why writing a cold email to a company is important:
- You have easy and direct access to decision makers : Sending in your job application in the traditional or old way, it will have to go through a lot of persons thereby limiting the chances of it reaching those that matter in the company. On the other hand, cold emails helps cut down the number of hands your application will go through as you have direct contact with decision makers in the company.
- It shows Genuine Interest: Writing a cold email to a company shows your interest in a company and how you value your prospective employer. It also shows that you willing to go the extra mile and all these are qualities employers are looking out for.
- It stands you out from the crowd: During an opening in a company a lot of application comes in , but writing a cold email presents you in a unique way and stands you out from the crowd.
- It helps to build connection/relationship: Sometimes a cold email may not get you the job you were hoping for but it will definitely help you be build connection and relationship with great people that may in turn help you get a job in the future.
- It increases your chances of getting a job: Reaching out directly to companies and making use of the relationships you have built will help you get your dream job as many job openings are not advertised publicly.
How To Cold Email A Company For A Job
- Carry Out A Thorough Research To Know Who To Direct Your Email To: To find the right person to contact at a company, conduct thorough research on their website, social media profiles, and press releases. Utilize tools like Google News, LinkedIn, and email to find relevant hiring managers and team leaders. Invest time in understanding the company and demonstrating genuine interest. For cold emails, search the company’s directory or “about us” pages, job titles, and blog posts. One of the aim of cold emailing is to get to the right person so as to get the right so you must take more time in researching first before even delving into writing the email.
- Go Straight To The Point By Telling Them Why You Are Writing: To effectively send a cold email, state your purpose and identity early on. A strong subject line is crucial for opening the email, highlighting professionalism and capturing the recipient’s attention. Make good use of keywords, personalize the subject line, include only important information. This will help increase the open rate and avoid spam.
- Personalize Your Cold Email: In order to stand a chance of being considered for the job, you should write your cold email in a personalized tone. Mention some of the companies milestones as this will go a long way in proving that you have a great interest in the company.
- Keep The Email Concise: Create a clear structure for your email and stick to this structure to have a concise email. Properly introduce yourself, state why you are reaching out and mention your skills and achievements as it will benefit the company without going over board with unnecessary information,
- Follow-up Professionally: It is professional to send a follow up email after about a week or two of no response from the person or company as it is possible for there to be an over sight if the person have been too busy at that time.
Now the strategies in writing a cold email to get a job has been discussed, make ample use of it and don’t wait for that opening before reaching out to your dream company. You may just be who they need.
